diff -r 9fa8e9776bda -r 28445044f6e3 src/pyams_content/shared/logo/paragraph.py
--- a/src/pyams_content/shared/logo/paragraph.py	Wed Jun 06 11:06:51 2018 +0200
+++ b/src/pyams_content/shared/logo/paragraph.py	Wed Jun 06 11:44:46 2018 +0200
@@ -18,7 +18,8 @@
 # import interfaces
 from pyams_content.features.checker.interfaces import IContentChecker, MISSING_VALUE, MISSING_LANG_VALUE, ERROR_VALUE
 from pyams_content.features.renderer.interfaces import IContentRenderer
-from pyams_content.shared.logo.interfaces import ILogosParagraph, LOGOS_PARAGRAPH_TYPE, LOGOS_PARAGRAPH_RENDERERS
+from pyams_content.shared.logo.interfaces import ILogosParagraph, LOGOS_PARAGRAPH_TYPE, LOGOS_PARAGRAPH_RENDERERS, \
+    LOGOS_PARAGRAPH_NAME
 from pyams_i18n.interfaces import II18nManager, INegotiator, II18n
 from pyams_workflow.interfaces import IWorkflow, IWorkflowState
 
@@ -43,7 +44,7 @@
     """Logos paragraph"""
 
     icon_class = 'fa-th-large'
-    icon_hint = _("Logos")
+    icon_hint = LOGOS_PARAGRAPH_NAME
 
     references = FieldProperty(ILogosParagraph['references'])
     renderer = FieldProperty(ILogosParagraph['renderer'])
@@ -60,7 +61,7 @@
 class LogosParagraphFactory(BaseParagraphFactory):
     """Logos paragraph factory"""
 
-    name = _("Logos")
+    name = LOGOS_PARAGRAPH_NAME
     content_type = LogosParagraph
     secondary_menu = True