--- a/src/pyams_default_theme/component/paragraph/templates/contact-default.pt	Tue Nov 20 09:13:12 2018 +0100
+++ b/src/pyams_default_theme/component/paragraph/templates/contact-default.pt	Tue Nov 20 15:40:17 2018 +0100
@@ -23,8 +23,9 @@
 		</div>
 		<tal:if condition="view.contact_email">
 			<span i18n:translate="">Contact email:</span>
-			<a href="mailto:${view.contact_email}">
-				${view.contact_email}
+			<a tal:define="buttom_label i18n:settings.button_label"
+			   href="mailto:${view.contact_email}?subject=${view.title}">
+				${button_label or view.contact_email}
 			</a><br />
 		</tal:if>
 		<tal:if condition="view.phone_number">